IKEA Place

Privacy statement IKEA Place

Last modified: 2018-05-24

Thanks for sharing!

The IKEA vision is to create a better everyday life for the many people. That’s a big job, and one we at Inter IKEA Systems B.V. take seriously.

Who are the many people? You are! Whether you’re an IKEA customer, co-worker or business partner, the IKEA vision is all about you. So naturally we want to get to know you better.

One way we do that is by collecting your personal information. If you’re reading this, you’re probably curious what information we collect and how we use it. Read on to find out.

Without your information, our job would be a lot harder. So thanks for sharing! We hope to make your everyday life better in return.

1. How we respect your privacy

Our approach at Inter IKEA Systems B.V. is to be as open and transparent as possible about how we collect and use your information.

First, we let you know exactly what information we collect and why. You can read all about that in the next section.

Second, we let you know what we do with your information. Who do we share it with? What do they do with it? You can read about that in section 3.

Third, we protect your information and let you know how long we keep it. Read about that in sections 4 and 5.

Finally, we let you know your choices when it comes to your personal information, including who to contact if you have questions or requests. Read about that in sections 6 and 7.

2. What information we collect and why

We want to make your IKEA experience great! To do that we collect several types of information about you.

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Type of information Source, purpose and legal basis
Photo When you perform a visual search, you capture a photo of the piece of furniture you are searching for. That photo we collect for processing, to identify and return to you the most similar piece of furniture from the IKEA product range. We collect the photo on the basis legitimate interest. When the processing is done the photo is deleted and the photo is not used for marketing purposes and no personal data is extracted.
Usage data We collect non-personal information on how you interact with the app. We use it internally for development purposes on the basis of legitimate interest.
Name and email When you contact us for feedback or report an issue, we collect your name and email in order to be able to get back to you. That information is collected on basis of legitimate interest.

3. Who we share your information with

We do not sell or trade your information to third parties, but we share with others who can help us achieve the IKEA vision. That can be other IKEA companies, service providers or business partners. We’re all committed to keep your information safe and secure.

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We may share personal information with others:

Service providers:

We may also share your information with authorised IKEA service providers. Usually these are companies that store information or provide IT services.

Visual search functionality is provided by Nyris and customer support is provided by Zendesk. Usage data is stored with Adobe Analytics. Relevant data is shared with those service providers.

4. How we keep your personal information safe

We protect your information from all kinds of threats: destruction, loss, alteration, unauthorized disclosure or access. We do this in a variety of ways depending on where we store and use it.

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Here are some things we do to keep your personal information safe:


International transfers

We are a part of a global group of companies, and we have service providers and business partners in many parts of the world. In some cases, we might have to transfer your information to one of these companies located outside the European Economic Area. We do our best to keep your information safe in these cases. In situations where your information will end up outside our control we always ask your consent first.

The photos uploaded through the visual search function will be stored for a maximum of 4 hours - before being permanently deleted – on a cloud platform of which the servers are based in the USA.

5. How long we keep your personal data

We don’t store your personal information longer than necessary. Photos used for visual search are stored for no more than four hours. Name and email for customer support are stored no longer than one year after you have last been in contact with us.

We might store your information longer than stated above if it is necessary because of legal requirements.

6. Your privacy rights

You have many rights regarding your personal information. Read more about them below. If you would like to exercise them or learn more, feel free to contact us! You can find contact detail at the end of this statement. Please note that some of the rights may not be applicable to your situation.

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7. Who to contact?

If you have questions about our privacy statement or practices, please feel free to get in touch. You can contact us at: